Beneath The Bar is more than just a clothing company. Beneath The Bar is a high quality apparel company for the serious fitness athletes. They pride ourselves in making extremely comfortable and attractive clothing designs that accentuate the natural curves of the body, and just make you feel good wearing them. They focus is to reinforce hard work, instead of reinforcing overblown ego's, pride, and the typical over-the-top hardcore mentality, that usually dies out once faced with real challenges. There's just too much bragging in the sport of fitness, and not enough consistency, and work. They know that there are countless individuals out there who have amazing stories, and who work incredibly hard in their respective sports, whether it be powerlifting, bodybuilding, bikini, crossfit, or any other sport where you go Beneath The Bar to prove yourself day in, and day out.